E37 Hector Urdiales, Machine Learning Engineering Leader at Hubspot

Hubspot’s Machine Learning Engineering Leader discusses their inbound marketing work, a new apply of A/B Testing using multi-armed bandits, how they apply AI to their business and more

Welcome to episode 37 of AI in Action, the podcast that breaks down the hype and explores the impact that Data Science, Machine Learning and Artificial Intelligence are making on our everyday lives.

Our goal is to share with you the insights of technologists and data science enthusiasts to showcase the excellent work that is been done within AI in Ireland.

Today’s guest is Hector Urdiales. Hector is the Machine Learning Engineering Leader at Hubspot, the world’s leading inbound marketing and sales platform. Hubspot have developed a completely new way of doing A/B testing in marketing, in which this new technique blends Multi-armed Bandits and Machine Learning to provide a deep contextual approach to option selection.

In this episode, Hector will tell you about:

  • His background and his role at Hubspot
  • Hubspot’s fascinating work into Inbound Marketing
  • How they apply AI and Machine Learning to better understand their customers
  • Research into Multi-armed Bandits A/B Testing
  • How Hubspot are using Multi-armed Bandit algorithms in their business



What did you make of Hector Urdiales’ podcast? Where do you see the future of Artificial Intelligence and Machine Learning heading in the next few years? We would love to hear your thoughts so please leave a comment below.

If you would like to hear more from AI in Action then please subscribe and don’t forget to like and share with your friends on social media.

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AI Awards 2018: Tickets on Sale Now!
Connecting Ireland’s AI ecosystem for a higher purpose

Tickets to attend the inaugural AI Awards are now on sale as we invite you to come along to the Gibson Hotel on Thursday 22 November to see all the great work being done in AI, Data Science and Technology innovation on the island of Ireland.

The AI Awards, in conjunction with principal sponsor Microsoft, is a not-for-profit organisation dedicated to promoting, advancing and rewarding corporate and academic excellence in Artificial Intelligence (AI) innovation, research & development and products.

It is our mission to support the AI community by recognising the hard work and dedication of those working in the field and to help promote and market Ireland globally as the first-choice home for AI investment and job creation in research and product development.

Click here or more details on how to get your hands on tickets for the AI Awards.

Author: AI Ireland

AI Ireland is a non-profit, community-led initiative that aims to showcase and share the knowledge in Data Science, Machine Learning and Artificial Intelligence. We host monthly meetups, run the AI in Action podcast and will hold the AI Awards this November. Our goal is to bring together players in the field of AI in order to forge and strengthen ties, and to celebrate the development of AI for the greater good.

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