Why This Workshop
AI Ireland Track Record
- Since 2018, AI Ireland has helped boards and executive teams across finance, pharma, tech and public service move from talk to impact with AI.
- 200+ executive workshops delivered → faster customer insights, new products tested in days, measurable revenue growth.
Business Value
- Cut weeks of market research into hours.
- Sharpen marketing and product decisions using live data.
- Create personas you can deploy in campaigns and strategy immediately.
Pre-Work (1 week before)
- Bring a small dataset (CRM export, survey results, or market segment notes).
- Ensure access to ChatGPT/Claude or use AI Ireland’s workshop accounts.
- Optional leadership prep call to align business goals.
Agenda
9:00 – 9:15 | Kick-off
- Welcome, quick introductions and key customer challenge from each participant.
- Overview of tools and data privacy safeguards.
9:15 – 9:45 | What & Why
- Synthetic persona = AI-generated customer profile built from real signals.
- Why it works for executives: speed, scale, data-driven accuracy.
- Real AI Ireland cases: retail buying habits, banking trust models, SaaS churn prediction.
9:45 – 10:30 | Build Your Persona
- Inputs: CRM, surveys, market trends.
- Prompt frame:
- Persona – who
- Context – market facts
- Command – what you want AI to create
- Format – output style
- Live demo and team exercise: Create 2–3 personas using your data.
10:30 – 10:40 | Break
10:40 – 11:20 | Test & Improve
- Spot bias and unrealistic traits.
- Pair review and refine prompts.
- Re-run AI to validate accuracy.
11:20 – 11:50 | Activate & Measure
- Link personas to:
- Marketing campaigns
- Product roadmaps
- Sales plays and customer conversations
- Define 90-day success metrics: campaigns launched, features prioritised, decisions accelerated.
- Team task: pick one persona and outline three immediate actions.
11:50 – 12:00 | Wrap Up
- Key lessons: data → prompt → action.
- Take-home pack:
- Your validated synthetic personas
- AI Ireland prompt templates
- 30-day action checklist
- Optional follow-up coaching plan.
Follow-Up
- AI Ireland offers an optional 30-day sprint to help teams test personas in live campaigns and track impact.
- Leadership briefing pack provided for board updates and governance reviews.
Outcome
Executives leave with ready-to-use synthetic personas, a repeatable AI method and a clear action plan to drive measurable business growth.
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