Opening challenge
The Best Cities Global Forum collaborates with partners like Failte Ireland to create unique experiences for tourists. Despite their dedication, the team struggled with managing large-scale events and memberships. Inefficient registration processes, outdated customer personas and challenges in member engagement led to missed growth opportunities and declining event attendance. Recognising the need for an innovative solution, Best Cities sought a training partner that could deliver immediate, practical results.
Solution Journey
After evaluating several providers, Best Cities chose AI Ireland’s training for its hands-on, customised approach and extensive industry expertise, supported by AI Ireland’s review of over 650 applied AI use cases and insights from 700 interviews with AI leaders.
Training Programmes Implemented
Best Cities participated in an interactive keynote presentation and workshop led by Founder of AI Ireland Mark Kelly at the Best Cities Global Forum, which was held at The Radisson Hotel on Golden Lane on Saturday 25th January.
Implementation Process
Centered around the theme “AI: The Road Less Stupid,” the workshop demystified AI, providing busy CEOs and senior leaders with clear, actionable demonstrations. Participants were divided into six teams to brainstorm AI-driven improvements in areas such as event registrations, customer personas and membership management. This interactive format ensured that attendees could immediately apply what they learned to their day-to-day roles.
Key Support
AI Ireland offered dedicated pre-workshop consultations to tailor the programme to Best Cities’ specific needs. During the event, Mark Kelly’s insights from numerous AI applications provided a practical, real-world perspective that deeply resonated with attendees.
Results and Impact
Key Outcomes
Efficiency Gains
Streamlined event registration workflows allowed the team to focus more on enhancing attendee experiences.
Enhanced Customer Understanding
Improved customer personas enabled more targeted member outreach, boosting membership renewals.
Increased Employee Engagement
A significant number of attendees felt more confident using AI tools in their daily tasks, as indicated by post-event surveys.
Unexpected Benefits
Discussions on AI ethics and governance sparked a broader dialogue on responsible innovation, encouraging Best Cities CEO’s to approach future AI initiatives with greater consideration.
Future Outlook
Building on the workshop’s success, Best Cities CEO’s plans to further develop its AI capabilities by:
- Integrating advanced AI solutions into event management and customer analytics.
- Expanding AI literacy training to mid-level managers and additional departments.
- Hosting industry-focused webinars to share insights and learnings with partners and clients.
Advice to Other Organisations
Best Cities strongly recommends any organisation facing operational inefficiencies or challenges in customer engagement to invest in AI training. Partnering with experienced trainers like AI Ireland can deliver immediate improvements and establish a solid foundation for a future-ready, AI-driven strategy.
Book your AI Ireland Training now
AI Ireland is dedicated to empowering organisations with the knowledge and tools to harness the transformative power of artificial intelligence. Through tailored training programmes, expert-led workshops, and comprehensive support, AI Ireland helps businesses achieve operational excellence and drive sustainable growth in the digital age. Get in touch today.
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