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E27 David Noronha, Strategy Programme Manager & Noelle Doody, Head of Data Analytics at SSE Airtricity

SSE Airtricity’s Noelle Doody and David Noronha discuss their innovation project RealValue, how they use data analytics to better serve their customers, innovation within SSE Airtricity and more in episode 27 of the AI in Action podcast

Welcome to episode 27 of the AI Ireland podcast, the show that breaks down the hype and explores the impact that Data Science, Machine Learning and Artificial Intelligence are making on our everyday lives.

Our goal is to share with you the insights of technologists and data science enthusiasts to showcase the excellent work that is been done within AI in Ireland.

Today’s guest is SSE Airtricity’s Head of Analytics Noelle Doody and their Strategy Programme Manager David Noronha. SSE Airtricity provides 100% green electricity, natural gas and essential services to homes and businesses across Ireland. Since 2008, they have invested over €2.5 billion in the development of Ireland’s sustainable energy infrastructure, helping to green our economy and secure our energy future.

SSE Airtricity are also involved in the Innovation project RealValue, which is a €15.5m European energy storage project funded by Horizon 2020.  The aim is to demonstrate how small-scale energy storage systems in people’s homes can provide benefits to the whole electricity supply chain, from generation and distribution, through to wholesale markets and suppliers, and ultimately to the end consumer.

In today’s episode, David and Noelle will discuss

  • Their background and life before SSE Airtricity
  • The goal with the innovation project RealValue
  • How they use data analytics in the RealValue project to understand customer needs
  • The benefits that small-scale energy storage systems will bring to both SSE Airtricity and their customers
  • Using Data Analytics to deliver more personalised offers
  • Common challenges the data analytics team needs to overcome
  • How innovation is making an impact within SSE Airtricity
  • Where they see the future of data analytics heading in the near future



What did you make of David & Noelle’s podcast? Where do you see the future of Data Analytics and AI heading in the next few years? We would love to hear your thoughts so please leave a comment below.

If you would like to hear more from AI Ireland then please subscribe and don’t forget to like and share with your friends on social media.

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AI Awards 2018: Deadline Closes 14 September
Connecting Ireland’s AI ecosystem for a higher purpose

There is just one more week to be in with the chance to take part in the inaugural AI Awards and have the opportunity to showcase your skills and expertise to the AI community on the island of Ireland as the deadline closes at 5pm on Friday 14 September.

The AI Awards is a not-for-profit organisation dedicated to promoting, advancing and rewarding corporate and academic excellence in Artificial Intelligence (AI) innovation, research & development and products.

It is our mission to support the AI community by recognising the hard work and dedication of those working in the field and to help promote and market Ireland globally as the first-choice home for AI investment and job creation in research and product development.

For more information about the awards and how to apply, head over to

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