AI Marketing for Beginners: Hands-on Workshop & Certificate

AI Marketing Workshop & EU AI Act Training + Certificate

Hosted by AI Ireland | Designed for Marketers, CMOs, and Digital Strategists of all AI experience levels. | Includes AI Literacy Certificate presentation.

Workshop Overview

Master AI in marketing! This intensive half-day AI in Marketing Workshop will equip you with the knowledge and practical skills to harness the power of artificial intelligence in your marketing strategies.

Whether you’re just starting to explore AI or looking to optimise existing implementations, this session will provide valuable insights, hands-on experience with AI marketing tools and a clear roadmap for success. Participants will also receive an presented by AI Ireland upon completion.

Workshop Agenda (4 Hours Total)

Session 1: The AI Marketing Landscape: Opportunities and Challenges (45 mins)

Understanding AI’s transformative impact on marketing today.
Key trends: Generative AI, hyper-personalisation, predictive analytics and the evolving landscape.
Real-world case studies of successful AI-driven marketing campaigns across various industries.
Addressing the “fear factor” of AI: How AI empowers marketers, not replaces them.

Session 2: AI-Powered Customer Insights & Engagement (45 mins)

How AI enhances audience segmentation, targeting and customer journey mapping.
Personalisation at scale: Chatbots, dynamic content and intelligent recommendation engines.
Hands-on Demo: Setting up a basic chatbot using a leading platform.
Practical exercises: Using AI tools for customer sentiment analysis and social listening.

Break (15 mins) – Networking Opportunity

Session 3: Content & Creativity in the Age of AI (45 mins)

AI-generated content: Ethical considerations, best practices and avoiding pitfalls.
How AI can supercharge content ideation, optimisation and repurposing.
Interactive Exercise: Hands-on practice with AI writing and image-generation tools.
Data Privacy & Ethics: A dedicated discussion on responsible AI usage, data privacy regulations (GDPR, CCPA), and the implications of the upcoming EU AI Act. We will explore how this legislation will impact marketing practices and what businesses need to know to ensure compliance. This includes discussion of high-risk AI systems in the context of marketing.

Session 4: AI-Driven Advertising & Campaign Optimisation (45 mins)

Automating ad targeting, bid strategies and budget allocation with AI.
AI-powered A/B testing and campaign performance enhancement.
Hands-on: Exploring AI tools for media buying, campaign analytics and reporting.
Measuring ROI: Defining KPIs, tracking results and demonstrating the value of AI-driven marketing.

Final Discussion & Q&A (30 mins)

The future of AI in marketing: Emerging trends and what’s on the horizon.
Integrating AI with your existing marketing tech stack (CRM, marketing automation etc.).
Key takeaways, actionable strategies, and building your personalised AI marketing roadmap.
Open floor Q&A.

Outcome

A clear understanding of how to leverage AI in marketing.
Practical experience with specific AI marketing tools.
A roadmap for integrating AI into their marketing strategy.
Knowledge of ethical considerations, data privacy best practices and the impact of the EU AI Act.
Resources for continued learning.
Connections with fellow marketing professionals.
AI Literacy Certificate presented by AI Ireland.